Michelin, a global leader in tire manufacturing, is transforming its business through software-led revenue streams. Their innovative simulation software, TameTire helps sports car manufacturers and motorsports teams optimize performance and reduce costs. However, managing licensing for this advanced software was a challenge—until Michelin implemented Thales' cloud-based licensing solution.
This shift enabled Michelin to accelerate deployments, improve security, and reduce operational complexity—empowering their team to focus on innovation and deliver groundbreaking features.
Key Takeaways:
- Licensing for Growth: learn how transitioning to cloud-based licensing boosts agility and protects your Intellectual property.
- Prioritizing Innovation: see how streamlined licensing frees up resources, allowing our team to focus on developing cutting-edge solutions.
Download the full case study to learn how Michelin is driving growth and innovation with smarter software licensing.