A guide to finally managing customer data as a business asset
Understanding and anticipating your customers wants, needs and communication preferences leads to more meaningful experiences and lasting relationships. Our workbook, “CX Data Strategy: The Ultimate Framework for Better Customer Experience,” offers you a step-by-step framework. Use this guide to create a comprehensive, business-wide customer data strategy, one that will drive your CX vision to success. You will learn to:
- Assess your current customer data capabilities.
- Map your business goals to your specific customer data needs.
- Supercharge your CX data strategy with the right capabilities linked to measurable KPIs.
- Build a communications plan to manage change within your organization.