How investing in Responsible Gaming drives revenue across player acquisition, onboarding and experience.
While often viewed as a cost center, responsible gaming is actually a worthwhile investment that drives revenue across player acquisition, onboarding, retention and experience. When treated as a horizontal layer across all organizational functions, it can promote trusted gaming experiences and improve lifetime player value.
This quick guide will illuminate the value and impact a responsible gaming layer can add to different parts of an organization, including:
- Know your customer (KYC): Quickly verify players including their age from the first touchpoint and reduce manual reviews.
- Fraud prevention: Know when fraud, such as bonus abuse, occurs or when self-exclusion applies.
- Player segmentation: Understand and retain your players faster; know who may be at risk and who’s a VIP.
- Marketing: Build audiences from key attributes of your VIP players and suppress distressed individuals.