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The Data and AI Impact Report: The Trust Imperative

AI is transforming industries at unprecedented speed, but as organisations accelerate their use of generative and emerging agentic AI, one reality is becoming clear: AI value depends on trust. In fact, 46% of organisations face a “trust dilemma,” where confidence in their AI capabilities exceeds the actual trustworthiness of their systems.

The new Data & AI Impact Report: The Trust Imperative reveals that organisations with stronger trustworthy AI practices, including governance, explainability, responsible AI, and solid data foundations, achieve higher realised business value across productivity, innovation, financial returns and operational efficiency.

This report is essential reading for leaders who want AI systems that are transparent, reliable and built to deliver measurable impact. Inside, you’ll uncover:

  • How trust directly shapes the realised value and ROI of AI investments
  • Why governance, explainability and responsible AI practices are foundational to AI success
  • The global scale of the trust dilemma and how misalignment affects AI outcomes
  • Why strong data foundations are critical for trustworthy AI and where organisations are falling behind

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